Lindsey Sokol

Founder and CEO, Blue Norther Live & Co-Founder, Guaranteed To Wrinkle.

An entertainment industry veteran, Lindsey spent the last 11 years in the music and production industry as a Festival Director at C3 Presents. During her time at C3, Lindsey produced and worked on numerous large-scale events including Austin City Limits Music Festival, Lollapalooza, Lollapalooza Chile, The 57th Presidential Inauguration, Austin Food + Wine and many more.

In 2019, Lindsey launched Blue Norther Live (BNL), an Austin-based full-service event production company specializing in the production of large-scale events.

Over the last year, the company has produced Beto For America – Presidential Launch, Austin’s New Year’s Eve Concert, and is currently working on the United States Conference of Mayors 2021, Dreamland Festival and the Convention Center Alternate Care Site Hospital for the City of Austin.

Outside of BNL, Lindsey co-founded Guaranteed To Wrinkle in 2018. Guaranteed To Wrinkle (GTW) is a women’s membership community that aligns passion for wellness, community involvement and connecting like-minded female leaders. GTW mission is to bring together women with events and conversations that raise awareness for causes that are important to women and important to the Austin community. As an advocate for education and change, Lindsey and the GTW team have produced events that have a wide range of topics from voting education to reducing food waste.